Increase Just 12 Areas in Your Business by a Meager 2.6% and Your Profits Will DOUBLE!
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Today the focus will be on direct mail marketing and yes, telemarketing to your full advantage. I know the word “telemarketing” might as well be four letters, but there is a way to utilize it in a way that customers feel like they are getting personal attention and keep them from blocking your number!
The success realized from direct mail marketing and the availability of computers can be used as a powerful marketing tool for your success. Telemarketing is best for high priced, high margin products and/or services.
Here are the key steps for creating a highly effective direct mail marketing program:
The above demonstrates how direct mail marketing can help you find a local or even country-wide target market to send letters or postcards to in order to draw in new clientele and customers. Fine-tuning your marketing campaign will bring better results and therefore lower the overall cost of the campaign.
To be successful in telemarketing you need to:
Telemarketing doesn’t have to be the bane of your existence. You can develop an honest, personal, and effective telemarketing campaign that is both engaging and informative, and will get the job done. Think of how you would want to be treated on a marketing call. Canvass your friends and family for feedback about what they hate most about telemarketing calls they receive and work hard to craft your plan in a better way.
“When selling by telephone, you have approximately thirty seconds to convince the customer to listen to you. You need an opening statement that captures their attention, conveys who you are, what you want and why the prospect should listen.” Jay Abraham
It’s easy to see how direct mail marketing and telemarketing can positively affect your business by bringing in new customers and increasing the level of awareness about your products, services and company branding. Reach out to me for the resources and tools you need to work through these processes and generate the best possible marketing plan for your business.