Increase Just 12 Areas in Your Business by a Meager 2.6% and Your Profits Will DOUBLE!
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Today we’re going to discuss how to harness the power of Word of Mouth (WOM). This will include the six-step process to success and the 30+ (that’s right, I said 30) ways to harness the power of WOM. So now that I have your attention, let’s get started!
There are six steps to harnessing WOM:
The Decision Maker Matrix is based off of years of trial and error by George Silverman. It essentially charts different concerns you may come across when working with different adopters and develops a decision process for each one.
We are now going to move on to the 30+ ways to harness the power of WOM:
Experts can come in many forms and all of their opinions should be taken into consideration when putting together a WOM campaign. Some experts you could gather information from include:
Seminars, Workshops & Speeches
These venues are the perfect opportunity to gather information. People who attend such events are used to providing feedback, so you can use a survey or some other method to gather information to review later. Some events to consider are:
As we’ve mentioned before, a referral program can be very useful in building your business. By using some of the following strategies you can find out exactly what you need to do to generate positive WOM. These strategies are:
The concept of “new” media is the use of up-and-coming media sources and opportunities to get the word out about your products and/or services and then listen for the feedback about them. Most social media options could be considered “newer” media:
Using Traditional Media for WOM
Using traditional media is a great way to get feedback and is still considered mainstream ways of interacting with the public and consumers. Some traditional media outlets are:
As you can see there are countless ways you can work to increase your level of positive WOM marketing. If you need help with any of this, reach out to me for assistance.