Harness the Power of Word of Mouth

Today we’re going to discuss how to harness the power of Word of Mouth (WOM). This will include the six-step process to success and the 30+ (that’s right, I said 30) ways to harness the power of WOM. So now that I have your attention, let’s get started! There are six steps to harnessing WOM: Understand your customers’ values and priorities so you can better understand why they would want to buy your products; Understand the different adopter types: innovators, early adopters, middle majority, late adopters and laggards; Identify which decision stages are needed for your product to be adopted;

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Word of Mouth Tactics – Part 3

Last time we covered the second series of word of mouth tactics which will help you develop a system to shorten the purchasing decision time of your customers to exponentially increase your profits. Today we’re going to discuss the nine levels of word of mouth that gives you a tool to measure word of mouth circulating around your company, products and/or services. You will then be able identify where the negative or inferior word of mouth is coming from and develop ways to combat it. As we launch into the nine levels of word of mouth, it should go without

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Word of Mouth Tactics – Part 2

In the last post we started our series on word of mouth and explored how to make your customers’ purchasing experience a short, easy one. We are going to continue along that thread a bit today as we will be discussing the power of word of mouth and how to shape it to your advantage. The reality is everyone needs an advisor to guide them when they are making a decision. We often rely on the expertise of others to assist us in our decision-making process as we learn about their experiences. When you take the time to understand how

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Word of Mouth Tactics – Part 1

Today we’ll start a new series topic on Word of Mouth and how it can make or break your business in the blink of an eye. In this first lesson we will provide a clear definition of word of mouth and what it means for your business. Word of Mouth is easily the most powerful form of marketing and is absolutely free. People discuss ads they see, experiences they have, and the products they purchase. If you treat people well and spread the word about your new products and/or services in a positive way, you will attract the right type

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Multiply on Your Maximizing Resources – Part 4

The last few posts have focused on how to multiply the resources that you’ve worked hard to maximize.  In review, we have covered: Call in the Troops Bring ‘Em Out of the Woodwork Black Sheep Clients Olympic-Sized Sales Staff Open Water Fishing Call for Back-Up Go Big Online Bartering with the Best Giving Away the Farm Today we will conclude the series with the final three ways to multiply your maximized resources. We will highlight: Finding Your Pot of Gold Staying at the Top of Your Game Wealth from the Inside Out These final areas are all crucial to maintain

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