In the last post we explained how to conduct Word of Mouth (WOM) research and then put that research into action. Today we’re going to provide you with some proven ways to use WOM when building and executing your campaign. The list below are some proven ways to use WOM that have been offered by George Silverman and can be found in his amazing book The Secrets of Word of Mouth Marketing. Here they are: Give them something worth talking about; Cater to your initial customers shamelessly; Give them incentives to engage in word of mouth; Ask them to tell
Increase Just 12 Areas in Your Business by a Meager 2.6% and Your Profits Will DOUBLE!
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